Hypothetical Businesses
Personal | 2023– | Adobe Illustrator | Label Design, Typography, Logo Design, Copywriting
Unka B's
I designed a menu for Unka B's, a theoretical diner serving multicultural dishes to patrons of all ages. An excellent choice for those who tend to say, "I don't know. You pick."
![UnkaB.png](https://static.wixstatic.com/media/c31234_e39a7e3a6be24a3e86a52791118691ec~mv2.png/v1/fill/w_641,h_450,al_c,lg_1,q_85,enc_avif,quality_auto/c31234_e39a7e3a6be24a3e86a52791118691ec~mv2.png)
Lee Face Reading.
I've always liked having tarot cards read until the reader picks the Fool card. My grandad has an uncanny ability to read faces and correctly analyze a person's past, present, and future with the struggles or successes that come with it. So, I came up with a theoretical small tarot-card-themed, fortune-telling business called Lee Face Reading with brand guidelines, an advertisement, logo, and copy. He's been scarily accurate for me. Probably because he's known me since I was very young.
![Lee Face Reading, fortune telling, crystal ball, Taipei, Taiwan, astrology, future, past, present, geometric shapes, blue eyes, stars, psychic, free spirit](https://static.wixstatic.com/media/c31234_8e1bf4f17747436ba37d72fc59874705~mv2.png/v1/crop/x_0,y_31,w_3736,h_2935/fill/w_747,h_587,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/leeface-01.png)
Concept advertisement
Brand guidelines
![Lee Face Reading, fortune telling, crystal ball, Taipei, Taiwan, astrology, future, past, present, geometric shapes, blue eyes, stars, psychic, free spirit, brand guidelines, typography, fonts, colors](https://static.wixstatic.com/media/c31234_291e7294678e4c7f867565d379d166b2~mv2.png/v1/crop/x_61,y_0,w_4538,h_2817/fill/w_717,h_445,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/leeface-04.png)
![Lee Face Reading, fortune telling, crystal ball, Taipei, Taiwan, astrology, future, past, present, geometric shapes, blue eyes, stars, psychic, free spirit, brand guidelines, typography, fonts, colors](https://static.wixstatic.com/media/c31234_8c7998088e314617b4639e75d43e08f4~mv2.png/v1/fill/w_356,h_478,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/leeface-03.png)
Concept Service Flyers
![Lee Face Reading, fortune telling, crystal ball, Taipei, Taiwan, astrology, future, past, present, geometric shapes, blue eyes, stars, psychic, free spirit, brand guidelines, typography, fonts, colors, blink of an eye](https://static.wixstatic.com/media/c31234_9d651054b386449894e6c88b823ea5bc~mv2.png/v1/fill/w_356,h_479,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/leeface-02.png)
Concept Infographic
![Lee Face Reading, fortune telling, crystal ball, Taipei, Taiwan, astrology, future, past, present, geometric shapes, blue eyes, stars, psychic, free spirit, brand guidelines, typography, fonts, colors, infographics, statistics](https://static.wixstatic.com/media/c31234_4871e4de9ed54dd28f0b4a1967e69c08~mv2.png/v1/fill/w_496,h_614,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/leeface-05.png)
Picky Pickleball
Pick us: Pickleball, for all! I came up with an advertisement and brand guidelines for a luxury pickleball business geared towards an audience of all ages interested in recreational ball sports.
![pickyforall.png](https://static.wixstatic.com/media/c31234_74bfcb3e8ccf4b0d8b6fec9eefe2be67~mv2.png/v1/crop/x_0,y_116,w_2952,h_2320/fill/w_561,h_441,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/pickyforall.png)
Concept advertisement
Brand guidelines
![pickyguidelines.png](https://static.wixstatic.com/media/c31234_2de5b4ddc8ba4ae09012d1f48ebfb14d~mv2.png/v1/crop/x_0,y_189,w_4844,h_3324/fill/w_717,h_492,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/pickyguidelines.png)